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You can’t go on social media these days without seeing something involving Dylan Mulvaney and advertisers are quick to take notice.
Mulvaney is a transgender activist who was not only the recipient of a letter from the Vice President of the United States but a guest of President Joe Biden in the oval office to discuss trans issues.
Vice President Harris penned a letter to Mulvaney congratulating the TikTok star on his “365 days of girlhood.”
As if a man celebrating “girlhood” isn’t enough to irritate actual women, Bud Light decided to showcase Mulvaney in their latest ad campaign.
The trans activist revealed on social media that Bud Light sent Mulvaney cans of Bud Light featuring his face in celebration of a full year of girlhood.
Que the outrage.
Competitive skateboarder Taylor Silverman spoke to Fox News Digital about the absurdity of it all.
“I made a joke that Budweiser has confirmed something I have suspected all along, that Bud Light is a beer made for men who identify as little girls,” she said.
“Dylan Mulvaney has consistently and continuously made a mockery of women and claims to identify as a girl,” Silverman said.
“It’s disappointing to see someone making a mockery of females be applauded for it. But there is good news, and that is that we vote with our dollar every single day,” Silverman continued.
“When companies make it clear that they don’t share our value of respecting women, the best way to handle that is to no longer financially support them by purchasing their products and turn to alternatives.”
Marketing experts disagree. The campaign is viewed as a way to “tap into a different audience” and experts predict a “larger payoff in the end.”
Just as with any dividing issue, people come out in droves to support or oppose.
Another influencer and “Zen Master to Digital Marketers” Bryan Kramer came out in defense of the move by Bud Light.
“She fits the mold and if you’re looking at a marginalized community, the trans world is the community that’s getting hit. So, as a brand, and lots of brands are trying to approach this, I would approach it the same way, as an influencer marketing campaign, sending out something personalized and creating something that creates connection,” Kramer told Fox News Digital.
“I think it’s a win for Bud Light and I think it was a win for other brands,” Kramer added.
“It can become the template, if you will, for what we do moving forward for this marginalized community and others,” he said.
“The real thing here is that this is about inclusion and diversity and inclusion, and diversity as a whole is not propaganda. It’s an essential part of our society.”
Kramer continued, “Moving forward, it’s something that brands are having to take a position on.”
Kramer brought up Chik-fil-A as an example of a company making a stance and surviving the backlash.
Is that the same thing?
Chik-fil-A held true to their Christian beliefs. That’s a lot different than pandering to a community to which you have no real connection.
