German airline Lufthansa will scrap the traditional “ladies and gentlemen” greeting to passengers in favor of a gender-neutral alternative.
Lufthansa is the latest major airline to do so, after Air Canada and Japan Airlines. Passengers boarding a Lufthansa flight in the near future will no longer hear “Meine Damen und Herren” or “ladies and gentlemen,” a spokesman for the airline told AFP on Tuesday. Instead, they’ll hear “dear guests,” or “good morning/evening.” Additionally, passengers will be offered a third gender option during the booking process, alongside “male” and “female.”
Do you trust the main stream media?
"*" indicates required fields
The new policy, which will be phased in gradually, applies to German flag carrier Lufthansa as well as the group’s Swiss, Austrian, Brussels and Eurowings airlines. The company said it was responding to a “discussion that is rightly being held in society” about non-binary gender identification and a desire “to value all guests on board.”
Air Canada was the first airline to drop traditional politeness for modern sensitivities when it replaced “ladies and gentlemen” with “everyone” back in 2019. Like Lufthansa, it also introduced a third gender option on its booking site.