Reports indicate that Bud Light is retracting its marketing campaign that featured a collaboration with the controversial trans activist, Dylan Mulvaney.
The brewing company, Anheuser Busch’s campaign received massive backlash.
Do you trust the main stream media?
"*" indicates required fields
Reports also revealed that the campaign with the trans influencer was not approved by individuals “at the senior level.”
According to a report by The Daily Wire, a couple of sources related to the matter disclosed that the decision about the marketing campaign to target younger individuals through a trans activist did not receive authorization by any senior executive of the brewing company.
One of the anonymous sources revealed:
“No one at a senior level was aware this was happening. Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal. Obviously it was, and it’s a shame because they have a well-earned reputation for just being America’s beer — not a political company. It was a mistake.”
The Daily Wire reported:
“The company was likely going to implement a more ‘robust’ process for evaluating controversial figures in the future to avoid another public relations nightmare. The claim that a lower level employee was allegedly behind the Mulvaney campaign comes after two female vice presidents at the company had previously championed inclusivity at the company.”
Reportedly, The company has decided to put the campaign on hold.
Following the marketing campaign that featured the controversial trans activist, Anheuser-Busch’s value sank by more than $5 billion.
Alissa Heinerscheid, the new Vice President of marketing for Budweiser, mocked the reputation of the brand, claiming that its vital customer base is too “fratty” and promotes “out of touch humor.”