Susan Walsh / AP file
Disclaimer: This article may contain the personal views and opinions of the author.
It will come as no great surprise to anyone that Elon Musk is in the news once again. His already-legendary buy out of Twitter continues to make waves. The latest act of this unfolding drama came in the form of an email Musk sent to all Twitter employees. In fact, Elon Musk reached his limit and issued an ultimatum to all Twitter employees today. Musk the CEO of Twitter, sent an email to all employees offering them a choice. Be ‘extremely hardcore’ and ‘work long hours at high intensity’ or get out.
It was just recently reported by The Wall Street Journal that:
Elon Musk emailed Twitter Inc. employees demanding that they commit to “long hours at high intensity” or leave, further roiling a staff already dealing with sweeping layoffs, mass executive departures and repeated business missteps under the billionaire’s ownership.
Twitter employees must fill out a Google form by Thursday, 5 p.m. ET, to indicate if they want to remain at the company and are willing to work an intense regimen, according to the overnight email from Mr. Musk that many employees woke up to on Wednesday, with the subject line “A Fork in the Road.” Those who opt not to commit would be given three months of severance, he said.
“Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore,” Mr. Musk wrote in the email, which was viewed by The Wall Street Journal. “This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade.“
In the nearly three weeks since he completed his $44 billion takeover of Twitter, Mr. Musk has been radically reshaping its workforce and leadership while simultaneously pushing employees to revamp the company’s products and business model, rethink its content-moderation policies, and reassure advertisers concerned about the impact of all those changes.
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His leadership style at Twitter has mixed exhortations, warnings and sarcasm.
Several Twitter employees said they were fired after they criticized Mr. Musk, with some saying they received an email stating their behavior had violated company policy without specifying further. Some said the firings followed critical remarks they posted on Twitter or internally on Slack.
In one case, Mr. Musk tweeted that he had fired a staff software engineer, Eric Frohnhoefer, after the employee posted on the platform saying that the billionaire was wrong in something he had tweeted about a technical matter. Mr. Frohnhoefer confirmed to the Journal that he had been fired.
In response to a tweet about his having fired employees who were critical of him, Mr. Musk said on the platform on Tuesday: “I would like to apologize for firing these geniuses. Their immense talent will no doubt be of great use elsewhere.”
The Wall Street Journal went on to report that:
Separately, Twitter also fired a number of contractors last weekend, including people working in engineering, customer support, marketing and product design, according to people familiar with the matter. The exact scope of the cuts couldn’t be determined.
In his latest email giving employees his ultimatum, which was reported earlier by the Washington Post, Mr. Musk said Twitter will be “more engineering-driven” going forward. “Design and product management will still be very important and report to me, but those writing great code will constitute the majority of our team and have the greatest sway,” he said. “At its heart Twitter is a software and servers company, so I think this makes sense.”
The email came after an all-hands meeting last Thursday, Twitter’s first since Mr. Musk’s acquisition was completed on Oct. 27, in which the billionaire talked about ending remote work for most Twitter employees, saying they needed to come to the office if able, the Journal previously reported. Mr. Musk last week also warned employees of “dire” economic challenges facing the company and said that bankruptcy is a possibility.
It was SBS.COM that would go on to report that:
Digital wellbeing and peak performance researcher Kristy Goodwin said humans are not biologically designed to work long hours at high intensity.
Dr Goodwin told SBS News that Mr Musk’s expectations would not be realistic for most employees.
“From a neurobiological perspective, the prefrontal cortex – the part of our brain that does the heavy lifting – really only has a maximum of four to six hours of battery life per day,” she said.
SBS went on to report that:
“Biologically, we just aren’t primed to do cognitively taxing work for hour upon hour, so from a biological perspective this is not working within our neurobiological constraints; it’s a physiological incapability.”
Dr Goodwin said for the average person, working longer days would be unlikely to result in an increase in productivity.
“What some of the preliminary research is showing is if we work within shorter time constraints, our productivity often doesn’t diminish, because we are focused and productive,” she said.
“The law of diminishing returns is the idea that past 5pm, even though we might be sitting there, doing work, the output is so much lower because we’re either physiologically exhausted, or we’re psychologically exhausted.”
TWIT QUITS: Yoel Roth, Twitter Exec. Who Censored The Post’s Hunter Biden Story, Leaves Company https://t.co/iqWaPhCaXw
— Sean Hannity 🇺🇸 (@seanhannity) November 11, 2022
Elon Musk has been on a rampage recently. In fact, The Raging Patriot reported earlier this week that Elon Musk continues to keep the liberals on the run. Their crimes and cover-ups will no longer be hidden- not while Musk is in the driver’s seat. And Yoel Roth just learned that lesson the hard way. Accused of purposely burying tweets related to the Hunter Biden catastrophe, Roth is no longer a part of the Twitter’s upper echelon.
But Elon Musk’s house cleaning won’t stop with Roth. More are sure to follow Roth’s footsteps out the door, as Musk continues to dig up the atrocities of the platform’s malpractices. “Sorry that this is my first email to the whole company, but there is no way to sugarcoat the message,” Musk told his new employees. “Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn. We need roughly half of our revenue to be subscription.”
