According to a Rasmussen Reports poll, most Americans favor the boycott of Bud Light because of the transgender marketing campaign controversy.
According to the online and telephone survey, 40% of adult Americans said they would be less likely to purchase Bud Light as a result of the Anheuser-Busch transgender marketing stunt.
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Only 19% of respondents said the promotion would increase their likelihood to buy the beer, and 37% said it would have no impact on their decision.
When specifically asked if they backed the boycott of the beer company’s products, a large number of respondents expressed their dislike of the transgender campaign.
54% of those respondents stated that they either somewhat support the boycott or strongly support it, while only 30% said they somewhat oppose the boycott or strongly oppose it.
The survey discovered a significant generational divide among the respondents. Surprisingly, 33%, the largest percentage of supporters aged 18 to 39, reported that they were more likely to purchase the beer as a result of the promotion.
While only 6% of respondents aged 65 and up said the advertising made them more likely to purchase Bud Light beer, and 12% of respondents aged between 40 and 64 were positive about the ad.
Only 26% of the youngsters said they were less likely to buy Bud Light beer because of the ad, while 53% of the oldest demographic, those aged 40 to 64, were the least receptive to the ad.
As for transgender issues, the survey found that major corporations are paying too much attention to them, with 52% of respondents agreeing with this statement. 18% said they were not giving transgender issues the attention they deserved.
The inaccuracy of the survey was estimated to be +/- 3%.