BOMBSHELL REPORT: Shows That Warner Bros Is Shutting Down The Brand New Steaming Service, CNN+

Courtesy of Brian Stelter

It was reported earlier today that it may have seemed like a great idea at the time, but the effort to launch a CNN-based streaming service proved to be a failure.

CNN+ as it was called will cease operations just weeks after its debut thanks to poor subscription sales and viewership, according to Warner Bros. Discovery, which bought out CNN recently.

The New York Times reported Friday:

Warner Bros. Discovery has decided to shut down CNN+, the ballyhooed streaming service that had been intended to bring CNN into the digital future, just weeks after its splashy debut, according to two people familiar with its plans.

The service is set to cease operations on April 30. Andrew Morse, CNN’s chief digital officer and a key architect of the streaming strategy, will step down, another person said.

Chris Licht, the incoming president of CNN, called an all-hands meeting among CNN+ staffers for noon on Thursday to share the news.

Shutting down the streamer comes just a few weeks after it was launched “with ambitious plans to spend heavily and expand fast,” the Times continued.

When former president Jeff Zucker was still at the helm, he managed to attract some top talent, most notable among them former “Fox News Sunday” anchor Chris Wallace, but also former NPR co-host Audie Cornish and food writer Alison Roman.

“But the service’s fortunes changed abruptly after CNN’s former parent, WarnerMedia — owner of the prestige TV powerhouse HBO and the storied Warner Bros. film studio — completed its merger with Discovery, home to reality TV hits like ’90 Day Fiancé’ and the home-improvement gurus Chip and Joanna Gaines,” the Times added.

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“Since the merger closed earlier this month, doubts have swirled over the future of CNN+, which was promoted to CNN employees and subscribers as the future of the network,” the paper said.

Previous reports foreshadowed Thursday’s announcement.

Axios reported in a “scoop” that the network has pulled “all external marketing” campaigns, which is an indication that the sun is about to set on the streamer after its March 29 launch.

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