As the woke revolution sweeps up corporations, toy company Hasbro has officially changed the name of their famed Mr.Potato Head toy line, removing the “Mr.” to become just “Potato Head.” Telling the Associated Press the change hopes to reflect modern families, the new name will appear upon boxes and labels later in the year.
“Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr. from the Mr. Potato Head brand name and logo to promote gender equality and inclusion,” the company said in a statement on its website. “The name change will come with a fresh branding look with a whimsical color palette and more inclusive messaging along with new product to appeal to the modern consumer.”
Along with the name change, Hasbro will also release a new Potato Head line that will allow kids the opportunity to build their own potato head family, including two moms or two dads.
“Culture has evolved,” Kimberly Boyd, senior vice president of global brands and general manager at Hasbro, told the Fast Company. “Kids want to be able to represent their own experiences. The way the brand currently exists — with the ‘Mr.’ and ‘Mrs.’ — is limiting when it comes to both gender identity and family structure.”
Mr.Potato Head will join a continuing string of toy brands to infuse incredibly progressive norms into their toys. In 2019, Mattel’s Barbie released a line of gender-neutral dolls in a variety of skin tones and bodily shapes. Elsewhere in Hasbro, the toy line also released a “Ms.Monopoly” version of their classic board game in 2019, designed to bring awareness to the mythical wage gap by giving female players (even though gender is but a social construct, according to the same company) an extra $40 for passing “Go”.
Obviously, nobody has ever been offended by the lovable Mr.Potato Head. Kids don’t think too much into the social ramifications of playing with a male potato while they dress him up with a silly mustache, however, corporations have no choice but to capitulate to the woke mob or risk facing down boycotts and smear campaigns by left-wing media outlets with audiences of millions. As among the larger toy brands to go woke, more toys likely will look to follow suit merely to keep up with the trends.